Your brand is more
than Just a logo.

It's the
legacy you leave.

We're here to help you create a visual narrative that captures your enduring spirit and the essence of your entrepreneurial vision.

It's the
legacy you leave.

We're here to help you create a visual narrative that captures your enduring spirit and the essence of your entrepreneurial vision.

The Goods

In the interest of keeping things simple, we're doing one thing, and we're doing it in a way that supports you wherever you are in your company's life cycle.

The Goods

In the interest of keeping things simple, we're doing one thing, and we're doing it in a way that supports you wherever you are in your company's life cycle.

Platform

All great brands have alignment in action and purpose, which helps them attract exactly the right people. This doesn't happen by accident, it's designed with intention.

Ecosystem

Brands need to live and thrive out in the real world. That means we need to design the infrastructure and touch points where people will interact with it, with consistency.

Strategy

Strategy isn't really about goals or kpi's. It's a set of deliberate actions designed to earn a competitive advantage in your market. Stand out. Be different. Disrupt the status quo.
You get to define who you are, and what you stand for. Everywhere your brand goes, and everything it touches, needs to be in alignment with that. Your brand platform is the foundation for everything you say and do; it oughta be pretty sturdy.
Naming your brand isn't much different than naming a child... at least in the sense that you'd hate to have to go back and redo it later. Your name is one of the most powerful assets your brand will ever own. It's worth putting some sincere thought into.
Brands need to live in the real world; that's where they thrive. It's typically not a great strategy being the world's best kept secret, you need to have a plan to start engaging with your audience, and building meaningful relationships with the people in it.

Start up

A Logo is a starting point for a new business or a business undergoing a rebrand. It's the visual symbol that will represent the company's identity and is the cornerstone of the brand's visual language.

Starting at $10K

Glow up

As the business grows and seeks to establish a stronger presence in the market, investing in a comprehensive visual identity becomes crucial. This includes color schemes, typography, imagery, and other visual elements that provide consistency across all touchpoints.

Starting at $15K

Grow up

For businesses ready to scale or redefine their market position, a full brand identity is key. This encompasses not only the visual aspects but also the messaging, values, and overall strategy that will guide the brand's communication and development.

Starting at $25K

Turning 'What If'
into 'What Is'

Ever wonder what makes a brand not just seen but remembered? At Cheddar, we unravel the 'what ifs' of your brand's potential and weave them into the 'what is'—a narrative so compelling, your audience will want to bookmark it.

Turning 'What If'
into 'What Is'

Ever wonder what makes a brand not just seen but remembered? At Cheddar, we unravel the 'what ifs' of your brand's potential and weave them into the 'what is'—a narrative so compelling, your audience will want to bookmark it.

Brand Architecture

Platform

All great brands have alignment in action and purpose, which helps them attract exactly the right people. This doesn't happen by accident, it's designed with intention.

Ecosystem

Brands need to live and thrive out in the real world. That means we need to design the infrastructure and touch points where people will interact with it, with consistency.

Strategy

Strategy isn't really about goals or kpi's. It's a set of deliberate actions designed to earn a competitive advantage in your market. Stand out. Be different. Disrupt the status quo.
You get to define who you are, and what you stand for. Everywhere your brand goes, and everything it touches, needs to be in alignment with that. Your brand platform is the foundation for everything you say and do; it oughta be pretty sturdy.
Naming your brand isn't much different than naming a child... at least in the sense that you'd hate to have to go back and redo it later. Your name is one of the most powerful assets your brand will ever own. It's worth putting some sincere thought into.
Brands need to live in the real world; that's where they thrive. It's typically not a great strategy being the world's best kept secret, you need to have a plan to start engaging with your audience, and building meaningful relationships with the people in it.
Know how you can translate all of the internal clarity you've laid out in your brand platform, into meaningful storytelling that makes sure your message hits home with just the right people, in just the right way.
Catch and hold your audience's attention with a brand identity system that establishes you as a leader in your industry. Through logo, colour, type, and imagery, we help you express yourself visually to help you stand out in all the right ways.
Your website is the first place people go to look you up. It's where you close most of your business, so it needs to be an authentic representation of who you are, and the relationship you have with those you serve. It sets the tone for all of the other touch points where people interact with your brand.

The Process

Strategy is simple, but it's not easy.
It's really tough to be objective about our own businesses, kind of like trying to read the label from inside a jar. Regardless, we need to find clarity, make smart decisions about how, where, and when we show up, and plan the action we'll need to take, to earn a competitive advantage.
Image

The Process

Strategy is simple, but it's not easy.
It's really tough to be objective about our own businesses, kind of like trying to read the label from inside a jar. Regardless, we need to find clarity, make smart decisions about how, where, and when we show up, and plan the action we'll need to take, to earn a competitive advantage.

The Process

Hard to go wrong with a simple 5 step plan

  1. Discovery: Understanding your business, target audience, and brand values to inform the design direction.
  2. Conceptualization: Developing initial design concepts based on our discovery findings.
  3. Presentation: Presenting you with a selection of logo concepts and gathering feedback.
  4. Refinement: Revising the chosen concept based on the your feedback and preparing the final design.
  5. Delivery: Providing the final logo files in various formats and guidelines for usage.
Image

The Process

Hard to go wrong with a simple 5 step plan

  1. Discovery: Understanding your business, target audience, and brand values to inform the design direction.
  2. Conceptualization: Developing initial design concepts based on our discovery findings.
  3. Presentation: Presenting you with a selection of logo concepts and gathering feedback.
  4. Refinement: Revising the chosen concept based on the your feedback and preparing the final design.
  5. Delivery: Providing the final logo files in various formats and guidelines for usage.

Our Work

Company's that prioritize brand, are the one's that win.

Company's that prioritize brand,
are the one's that win.

Where Business & Design Intersect
Where Business & Design Intersect

Be more than just what you do.

Become more than just what you do.

Let's work together

If you're a purpose driven founder/CEO looking to start or scale a business,
and you see the value in building things the right way, the first coffee's on us.


Let's Talk.

Faqs

Faqs

This is for people who put purpose and culture first. They value creativity and understand the impact great design can have on people's lives. This is less about the money you will make, and more about the good you set out to do in the world. Money is great, but it's just a necessary result of fulfilling your purpose in the service of others. If you find yourself on this kind of path in life, then you're our kind of people.

Curious how your
brand measures up?

Would you like to find out?
Take our quick brand quiz to see
how you stack up against the competition.

Curious how your
brand measures up?

Would you like to find out?
Take our quick brand quiz to see
how you stack up against the competition.
Take the Quiz

Before you ask

Brand owners: Founders & CEOs.

Industries: We typically work with companies in health and wellness spaces because that's who we are and what we know. If you're interested to learn more about us, check out our passion project Juicy Rebounds, an education and mentorship community helping former hockey players transition out of sport and into entrepreneurship.

Teams: We appreciate a good strategist/designer + marketing manager relationship. If you'd like to hire us as part of your team - as an external consulting firm/fresh sets of eyes and ears - don't hesitate to reach out)
Brand owners: Founders & CEOs.
Industries: We typically work with companies in health and wellness spaces because that's who we are and what we know. If you're interested to learn more about us, check out our passion project Juicy Rebounds, an education and mentorship community helping former hockey players transition out of sport and into entrepreneurship.

Teams: We appreciate a good strategist/designer + marketing manager relationship. If you'd like to hire us as part of your team - as an external consulting firm/fresh sets of eyes and ears - don't hesitate to reach out)