What can life
after hockey look like?

It's weird to think about. You've had this singular focus for as long as you can remember, and you probably haven't given much thought to what you might want to do when it's all over. Entrepreneurship presents you with a unique opportunity make a living doing something you love.

The thing is...

Life isn't lived on a linear path. It certainly isn't predictable. When one chapter ends, another begins, and it's not always one we expect. Starting a business can be as exciting as it is challenging. It represents an opportunity to reinvent yourself with a renewed sense of purpose and identity.

Start living life on your own terms.

It's simple,
but it's not easy.

Whether you're flirting with a new idea or looking to scale an existing venture, the challenges you're likely to face are unique and best met with creative collaboration. With the right perspective, these obstacles can quickly become opportunities. This is why companies that focus on branding thrive; even in times of uncertainty.

Play the game
the right way.

We build brands the right way, from the ground up. A lot of companies think coughing up advertising dollars will hide the fact that their brand has no foundation. It won't. These days people can spot an empty promise a mile away, and they need more than a product or a service. They need something to believe in; something to be a part of. Branding is how you give them that.

Here's what you'll gain from working with us:


You'll find CLARITY in your purpose and vision for the future.


You'll be able to identify, articulate, and leverage your competitive advantage.


You'll stand out with the polished look and feel of an admired brand.


Hi, I'm Ken Braithwaite,
and I get it.

I was never going to play pro hockey, but if you had told 15 year old me that, he'd have called you liar straight to your face. My career was over before it even started, but still, for years it was all I thought about. It took me 20 some odd years afterwards to really figure it out for myself.

I founded this company to help others like me and like you, and I know if we work together, I can help spare you the indecision, frustration, and time that leads to wasted potential.


Hi, I'm Ken Braithwaite,
and I get it.

I was never going to play pro hockey, but if you had told 15 year old me that, he'd have called you liar straight to your face. My career was over before it even started, but still, for years it was all I thought about. It took me 20 some odd years afterwards to really figure it out for myself.

I founded this company to help others like me and like you, and I know if we work together, I can help spare you the indecision, frustration, and time that leads to wasted potential.


Great brands
get it right.

Your brand is the gut feeling people get when they interact with you or your company. Therefore, you have a brand whether you like it or not. You can't really control how people are going to feel about you, but you can certainly influence it. That's why great brands invest in their foundation, understanding who they are and the relationship they have with those they serve; with absolute clarity.

Platform

Get to the bottom of who you are, and the relationship you want to build with people through your business. This proven method of discovery will uncover everything you need to build a foundation for success.

Persona

Carefully crafting your brand's look and feel, narrative, and tone, will help build powerful lines of communication. This is how we breathe life into your brand, and connect with people on an emotional level.

Presence

Your brand is an ecosystem made up of interconnected touch points that we will tailor to engage with your audience head on, meaningfully and (most importantly) memorably.

Shoot
your shot.

We believe there's a budding entrepreneur buried deep inside all of us. Finding fulfillment in life doing what you love, is something that eludes most people. If you're the type to take action and seize the opportunities before you, we would love to hear your story and help you bring it to life.

Click here to book a free 30 minute strategy session.


Let's Chat