Start calling
your own shots

We're rebranding life after hockey

We help former players make their own way in life
by finding a renewed sense of purpose in business,
because we know what it's like to feel lost and without direction
when your playing career comes to a close.

Start calling
your own shots

We're rebranding life after hockey

We help former players make their own way in life
by finding a renewed sense of purpose in business,
because we know what it's like to feel lost and without direction
when your playing career comes to a close.

It's time you
Started calling
your own shots

We're rebranding life after hockey

We help former players make their own way in life by finding a renewed sense of purpose in business, because we know what it's like to feel lost and without direction when your playing career comes to a close.
Let's Chat
explore

It's Gut Check Time

Life after hockey?

You live your whole life chasing a dream, and when that dream ends, you still have an awful lot of life left to live. You're going to face adversity, and the uncertainty will feel overwhelming. The truth is, you've never had a better chance to make a living doing something that you love.

Here's how you can turn your passion into a purpose driven brand:

Find clarity in who you are,
what you do, and why you do it.

Stand out with a
polished look & feel.

Build a system to
help you execute your plan.

Here's how we can help:

Start and grow your business the right way; by building a strong & purpose-driven brand.

Brand Strategy: Build a strong foundation for your brand that people can buy into.

Brand Identity: Design a look & feel that finds and connects with the right people.

Brand Structure: Organize the systems and tools needed to effectively reach your business goals.

When one chapter ends...
Athletes tend to have different talents than those who followed more traditional paths in life. Figuring out how you fit into a system that's not really designed for you, can be pretty frustrating. But maybe it's the push you need to start living life on your own terms.
... Another begins.
Starting a business is an opportunity to reinvent yourself with a renewed sense of purpose and identity. Don't worry, you won't have to do it alone. The challenges you're likely to face are unique and best met with creative collaboration.
... Another begins.
Starting a business is an opportunity to reinvent yourself with a renewed sense of purpose and identity. Don't worry, you won't have to do it alone. The challenges you're likely to face are unique and best met with creative collaboration.
Make it Count.
The brands we love resonate with us deeply, and this is not by accident. They play the game the right way, by building a strong foundation first. People can spot an empty promise a mile away. They don't need another product or service; they need something to believe in and be a part of. Branding is how you give them that.
3 ways you can
get started today:

Work With us

We specialize in:
Brand Strategy, Brand &
Logo Design, and Website Design.
Start a Project

Learn Stuff

Check out our collection of
tips, best practices, and great reads,
perfect for the DIYer.
Explore

Get Inspired

The Juicy Rebounds Podcast.
Conversations about building a life after hockey.
(coming soon)
Listen in

Platform

Get to the bottom of who you are, and the relationship you want to build with people through your business. This proven method of discovery will uncover everything you need to build a foundation for success.

Persona

Carefully crafting your brand's look and feel, narrative, and tone, will help build powerful lines of communication. This is how we breathe life into your brand, and connect with people on an emotional level.

Presence

Your brand is an ecosystem made up of interconnected touch points that we will tailor to engage with your audience head on, meaningfully and (most importantly) memorably.
You miss 100% of the shots you don't take.
Wayne Gretzky

Shoot your shot.

Life isn't lived on a linear path. There's a budding entrepreneur buried deep inside all of us, and finding fulfillment in life doing what you love, is well within your reach. We'd love to help you bring your big idea to life.
Let's Chat