You can make a living doing something
you love.
Here's
the thing
Transitioning out of sport is tough. The more success you have, the more challenging that transition can be. You might feel like you're not cut out for traditional careers, and you're right. But understand that this is a good thing.
It means you're poised to forge your own path.
You've got the skills
Your path up til now hasn't prepared you for "real jobs" and that's ok. It's prepared for real life.We've got the plan
Your path from here on out is whatever you decide to make it.Prioritize
Your Brand
Before we get too carried away, it's important to understand that building a successful business isn't going to be easy. It is however an honorable pursuit and the best way to enact the kind of change you want to see in the world. It's about building something that's bigger than yourself, and in order to do that, you need to start with your brand. The branding process gives you the clarity you need to ensure your big ideas connect with your people in just the right way.
That's why people who prioritize brand, are the ones that win.
You can make a living doing something
you love.
Our Process
Regardless if this is your first crack at starting a business, or you're a seasoned vet trying to up your game, it's smart to build from the bottom up. Building a rock-solid foundation means you're going to need clarity, strategy, and infrastructure to win.Branding.
When it comes to "brand" there are a lot of misconceptions. Your brand is really the gut feeling people have about you, your product, or your service. That gut feeling lives in their hearts and minds, so you don't control it.But you can influence it.
(Marty Neumeier, The Godfather of Branding)
The Big Picture.
People want brands that share their beliefs and values. When you're clear about what's important to you, the right people will find you. The secret is not trying to be everything to everyone. It's about being everything to someone specific.
I'm Ken
The game of hockey has given me a lot. While my tour ended in Junior, I was still lucky enough to keep playing overseas in exciting countries like South Korea and Kuwait while I was teaching. I had some great experiences there and met tons of amazing people along the way, even though I generally felt pretty lost. I never really felt like I fit in, which in turn made me feel like I wasn't good enough. I struggled with what to do next. It wasn't until I stopped forcing myself to be what I thought other people wanted me to be, and started figuring out who I was and what I was passionate about, that I eventually found my way. I realized I was better off making my own way, and living life on my own terms.
I found a renewed sense of purpose and identity in the branding & design space, and I started living a much happier life.
Are you right for us?
You're a former player who is either looking to start or has already started a business. You are driven by purpose, seek to do some good in this world, and you see the value in building things the right way, from the ground up.The first coffee's always on us. Let's Chat.