We hate to break it to ya, but you've already got one. Whether you like it or not, your brand lives in the hearts and minds of everyone you encounter. That means you can't really control it, but you can influence it by taking ownership of your narrative, and learning how you can communicate in ways that matter. People want to work with people they know, like, and trust. Branding is what gives your business the human qualities to be able to do that.

We work with former professional hockey players, who strive to live a life of purpose, those who understand that this is less about the money you will make, and more about the good you set out to do in the world. Don't get us wrong, we think money is great, but it's just a necessary result that comes from you fulfilling your purpose in the service of others. If this kind of mission sounds just like what you've been searching for, then there's a really great chance you're our kind of people, and we're going to build something amazing together.

We believe brand is paramount to not only our client’s success, but also to their longevity. It's central to everything we do, and in helping our clients gain clarity in who they are, who they serve, and above all else, why they do what they do, we empower them to communicate in authentic and relatable ways. And that's how you attract the right people.

Step 1: Discovery
We begin with discovery, to ensure that we are solving the right problems, and that we know what your success will look like.

Step 2: Brand Platform
We will run a short series of live workshops with you and your leadership team to gain a clear understanding of where you're at vs where you need to be, and how to get you there.

Step 3: Brand Identity
We'll get to work putting the pieces together. This is the part where we will take what we have learned and begin testing and iterating concepts. We're actually here to help people, and that means there's going to be some expected back and forth before we get things just right. That way, you're not going to be stuck with something you don't like or can't use.

Step 4: Touch Points
This is where we start putting all the work we've done out to live in the world. Your website, social media, storefront, print media, and so on, will all work together to provide that consistent look and feel that's typically reserved for admired brands like Nike or Apple.

Step 5: Thinking Forward
Like anything new, there will be lots of opportunities to tweak and fine tune different aspects of your brand moving forward. Brands are meant to be fluid and agile. That means they evolve over time and roll with the punches, so to speak. We're in the business of making long and healthy relationships, and we'd like to continue helping you manage this monster you're created.

The merits of Branding can be hard to quantify sometimes because a successful outcome, might not be measured in numbers. When you're trying to measure the "gut feeling" people have about you or your business, it can seem a little too abstract for a lot of people to feel comfortable with. It's our job to work directly with you to decide how we will measure success, as it will be unique on a case by case basis.

For lack of a better definition, people who do not see the value in what we do. We're experts at what we do, we always diagnose before we prescribe, and we are exceptional collaborators. If you're looking for someone to micromanage, give orders to, and nickel and dime, these aren't the droids your'e looking for.

Our Minimum Level of Engagement (MLE) is currently $25K. We do this to ensure that the people we work with understand the immense value we produce by working together, and it shows us that they are serious about our commitment to working together.

We engage in a process called discovery, where we make sure we are solving all of the right problems, what our desired outcomes will be, and how we will measure success. Your reward will be the profits from the successful outcomes of our work together, and our reward will be modest share of those profits.

We don't trade time for money, and you shouldn't either. We deal in outcomes. We understand that profit requires risk, and that the nature of our work means we assume our share of that risk. As such, We will never offer you a service or solution that we, ourselves, don't believe in.

You can, it just won't help you build a sustainable business. Marketing done well is a mix of pushing and pulling. Buying ads will get you attention and awareness, but that doesn't guarantee people will buy from you. On the flip side, having a beautiful log or website won't help your business if nobody knows they exist. Our approach is to build something worth seeing, and then figure out how to get the attention of the right people. There are many ways to do that. That said, when you see someone spending a ton on ads, it's typically because they need to disguise the fact their product or service is broken.