Sports Branding Studio
About Cheddar
Cheddar is a branding studio grounded in the culture of sport. We shape identities and systems for teams, athletes, and organizations with something real to say.
Clarity Wins
Respect the Craft
Trust the Process
Cheddar was founded by Ken Braithwaite, shaped by competitive sport and a non-linear path through education and design. He works through clarity and structure, building systems that give identities meaning.
Ken has a rare ability to spot opportunities quickly, and it shows in how he draws from both business and hockey. He’s also a great guy to talk to, and that makes all the difference.
Jack Bies Founder, Jax Branding, Manchester UK
Hockey Helps the Homeless
Waterloo Region - October 23rd, 2026.Donate now
